Big things are happening every day in the world of walleye fishing — and nobody seems to know about it.

“We were all talking about it and it became crystal clear that walleye fishing needed a new voice and a dynamic media boost.”

That’s how Ron Lindner described the conversation he, brother Al, Jim Kalkofen and Jay Kumar had one day about why hardly anyone heard much of anything about walleye fishing anymore. They decided then and there to combine forces to change that – and to do it digitally. “That’s just where everything is going, it makes the most sense,” Ron said.

Here’s the lineup:

Al & Ron Lindner

Al_RonDo we really have to say anything about these guys? With long careers spanning the most revolutionary years in sport fishing history, Al and Ron are renowned industry leaders. They are co-founders of Lindy Tackle and the In-Fisherman, North America’s largest multi-species fishing network, both of which have been sold.

In 2002 Ron and Al, along with Ron’s sons James and Daniel, launched Lindner Media Productions – a full-service creative production company with deep roots in the outdoors. For more than 45 years, their talented multimedia specialists have produced original outdoor television programming, national television commercials, point of-purchase video displays, video catalogs, and on-screen presentations for a host of things. Of course they also produce and host their own nationally syndicated television series, Lindner’s Angling Edge.

They are both in fishing halls of fame, still fish a ton and still feel passionately about the walleye market!

Jim Kalkofen

JimK_picJim Kalkofen has had a long walleye-filled career, including 18 years as executive director of the In-Fisherman Professional Walleye Trail.

Prior to the PWT and fishing walleyes throughout North America, he served on the PR and marketing team for Mercury Marine, managing many of their fishing and tournament programs for a decade. Before that he worked for the Mepps company as their advertising/PR director. He was also editor of a weekly Wisconsin newspaper for four years, winning many state and national awards, and served in Vietnam for two tours of duty.

Jim served as the development director of MN Adult & Teen Challenge, a drug and alcohol treatment center, located in Brainerd, MN for seven years. One of the most successful fund-raising efforts continues to be the MN Fishing Challenge which he created. The event raises hundreds of thousands of dollars annually. It is host by Al Lindner and honorary tournament director Steve Pennaz.

Jim was inducted into the National Fresh Water Fishing Hall of Fame in 2008, and been very active in conservation causes his entire life.

Jay Kumar

JK_150x225_2If you’re a bass fisherman, you know Jay’s name. He was a Bassmaster senior writer for many years before going out on his own and creating BassFan.com, which he later sold along with a bunch of other stuff – coincidentally to the same company that owns the Lindners’ former In-Fisherman properties. Jay also co-hosted the ESPN show Loudmouth Bass with Mark Zona.

Right now Jay produces the BassBlaster email, has the amazing BassGold.com bass patterning app, and his company Sasquatch Media is the only company in fishing that focuses on mobile media.

In short, Jay is a pioneer in fishing media and digital media, and even though he doesn’t know a thing about walleye fishing (the rest of us have that covered!) is the right guy to help take walleye into the digital future.



  1. Rob Puddicombe

    July 8, 2015 at 5:16 pm

    Awesome website!
    I met both Al and Don at a Fishers of men get together at Luther Village outside of Kenora Ontario. It was a great weekend

  2. Lance Merz

    October 30, 2015 at 3:36 pm

    Could you send demographical information for potential advertising through your site? Thanks

  3. John Grinder

    January 27, 2016 at 10:18 pm

    Is the shot of the day (eagle) January 27, 2016 available for purchase? Enjoy “Target Walleye” very much. God bless! John

  4. Jarrid Houston

    October 12, 2016 at 4:27 pm

    Hey the Arrowhead Ice Fishing Show in Duluth MN is December 9th, 10th and 11th. Didn’t see that you were mentioning that along with the other shows. Yours truly will be there working a booth for both our guide service and Vexilar and Clam. Thanks, JH

    • admin

      October 12, 2016 at 4:30 pm

      Thanks for the heads up, Jarrid! Will make sure to share that info.

  5. Terry Lenkey

    December 9, 2016 at 10:05 am

    How do I post info/pictures on a real outpost Canadian lake for the 2017 season on the website?

  6. Elizabeth VanLishout

    February 11, 2017 at 2:05 pm

    Hi there Veterans Outdoors Adventures here…we are a 501c3 Nonprofit and 100% Volunteer group that take Military veterans and First responders on All Inclusive (no cost to them) adventures such as out of state hunting and fishing… we currently are raising funds for Deeps Sea Fishing Adventure in The Outer Banks off the Coast of North Carolina… we could use all the help we can get and was wondering if we could get some to help boost publicity and get more attendees for the Raffle drawings as that is the ONLY way we can raise funds at these events is thru raffle drawings. we are having a Walleye Shootout on The Missouri River in May you can see our info here:


    if you need more information about our organization or the event please feel free to contact my self at 701-690-0140 I am the President and Co-Founder and would be happy to answer any questions… My Best Regards, Elizabeth

  7. Jeff Tucholski

    April 4, 2017 at 8:24 pm

    Hello, Whoever manages your facebook page, could you please message me. I was wondering if you would like to do a product review and giveaway. Giveaways are great for this page, as it will gain and engage new members, as well as benefitting us by promoting our products and our page as well. We make custom walleye crankbaits and planer boards for walleye fishing!
    Thanks, Jeff- Gator Bait Tackle

  8. Vince Meyer

    April 6, 2017 at 4:04 pm

    Jim, Al and Ron: Great to see you guys back to doing what you do best: writing about walleye fishing! I look forward to many returns to this website.

  9. wayne r wisniewski

    March 5, 2022 at 9:56 am

    I believe in a past issue you covered a fishing boat umbrella that could be used to block the sun when fishing. I’m getting up there now, 76, and this would help me fish longer which would make my wife happier. Your assistance please. Thank You, Wayne aka: grumpy old man.

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