New Products

Special ice-fishing baits and gear issue!

Have a fisherman/woman on your Christmas shopping list? Let’s be honest: Anything from SCHEELS would be great. 😎 But this special issue...

Yo! I’m comin’ at you with some new fishing schtuff that caught my eye while at ICAST (the fishing biz trade show)...

Today’s Target Walleye is a special issue jammed FULL of new ice baits and other stuff you absolutely “need” lol. Hope you...

Yo! I’m comin’ at you with some new walleye and ice-fishing schtuff that caught my eye while at ICAST (the fishing biz...

View this email in your browser. Yo! I’m comin’ at you with some new walleye and ice-fishing schtuff that caught my eye...

View this email in your browser. Yo! I’m comin’ at you with some new schtuff that caught my eye while down at...

View this email in your browser. Part #2 of our special “ICAST” issues talkin’ new walleye and ice-fishing schtuff comin’ down the...

View this email in your browser. Yo! I’m comin’ at you with some new schtuff that caught my eye while down at...

We’ve come a long way from those wooden jiggle sticks your grandpappy used to use in the darkhouse…hand-lining in panfish next to...