Big things are happening every day in the world of walleye fishing — and nobody seems to know about it.
“We were all talking about it and it became crystal clear that walleye fishing needed a new voice and a dynamic media boost.”
That’s how Ron Lindner described the conversation he, brother Al, Jim Kalkofen and Jay Kumar had one day about why hardly anyone heard much of anything about walleye fishing anymore. They decided then and there to combine forces to change that – and to do it digitally. “That’s just where everything is going, it makes the most sense,” Ron said.
Here’s the lineup:
Al & Ron Lindner
Do we really have to say anything about these guys? With long careers spanning the most revolutionary years in sport fishing history, Al and Ron are renowned industry leaders. They are co-founders of Lindy Tackle and the In-Fisherman, North America’s largest multi-species fishing network, both of which have been sold.
In 2002 Ron and Al, along with Ron’s sons James and Daniel, launched Lindner Media Productions – a full-service creative production company with deep roots in the outdoors. For more than 45 years, their talented multimedia specialists have produced original outdoor television programming, national television commercials, point of-purchase video displays, video catalogs, and on-screen presentations for a host of things. Of course they also produce and host their own nationally syndicated television series, Lindner’s Angling Edge.
They are both in fishing halls of fame, still fish a ton and still feel passionately about the walleye market!
Prior to the PWT and fishing walleyes throughout North America, he served on the PR and marketing team for Mercury Marine, managing many of their fishing and tournament programs for a decade. Before that he worked for the Mepps company as their advertising/PR director. He was also editor of a weekly Wisconsin newspaper for four years, winning many state and national awards, and served in Vietnam for two tours of duty.
In addition to being part of the Target Walleye team, Jim is the development director of Minnesota Adult & Teen Challenge, a long-term residential drug and alcohol rehabilitation treatment program located in Brainerd, MN.
One of the group’s fundraising mechanisms is the Minnesota Fishing Challenge, which he directs with host Al Lindner and honorary director Steve Pennaz.
Jim was inducted into the National Fresh Water Fishing Hall of Fame in 2008, and been very active in conservation causes his entire life.
If you’re a bass fisherman, you know Jay’s name. He was a Bassmaster senior writer for many years before going out on his own and creating BassFan.com, which he later sold along with a bunch of other stuff – coincidentally to the same company that owns the Lindners’ former In-Fisherman properties. Jay also co-hosted the ESPN show Loudmouth Bass with Mark Zona.
In short, Jay is a pioneer in fishing media and digital media, and even though he doesn’t know a thing about walleye fishing (the rest of us have that covered!) is the right guy to help take walleye into the digital future.